The Robin Cancer Trust
Dec 2, 2025
We've been awarded the PIF TICK – the UK’s only assessed quality mark for print and online health and care information.
The Robin Cancer Trust has been awarded the PIF TICK – the UK’s only assessed quality mark for print and online health and care information.
To become a ‘trusted information creator’, the charity had to undergo an assessment showing it met 10 key criteria.
This means you can be assured that what you are reading, watching or listening to is evidence-based, up-to-date and easy to use and understand.
“Gaining the PIF TICK shows we have a strong process for developing our health information resources. With so much information online it can be difficult to know what to trust. This quality mark is a quick and easy way for people to be assured our information is reliable and trustworthy.” Toby Freeman, CEO & Founder
The PIF TICK, which launched in May 2020, is run by the Patient Information Forum (PIF) charity.
In July 2021, a public website, www.piftick.org.uk, was launched to raise awareness of PIF TICK certified information creators. The site also includes guides on topics including spotting false health information and understanding evidence.
“We are thrilled to welcome The Robin Cancer Trust to our ever-growing community of certified PIF TICK members. Accurate, accessible, evidence-based information is key to increasing patient empowerment and improving health outcomes.” Dan Wills, PIF Quality Manager
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